Search Engine Optimization or SEO is gaining popularity especially to e-commerce Web sites. The problem arises when you have built a very elaborate Web site complete with all the recent technologies like Java, ASP, PHP, etc., but you are not receiving hits or visitors on your website. In common practice, when a internet surfer looks for a particular product on the internet, he goes to Google, MSN or Yahoo and types in the product. He then searches only the first pages of the search results for price comparison. Once he gets the lowest price or best deal, he completes the transaction by going to the site and proceeds with the checkout process. But what happens if your hi-tech website is not on the first page of the search results or even the first 5 or first 10 pages? It basically doesn't follow the old adage "Build it, and they shall come!".