Before
you start imagining your millions from your new e-commerce Web site,
let me just try to give a picture of your competition.
As we speak, there are hundreds if not thousands of Web sites
created everyday. A good portion of those Web sites are e-commerce
sites. Sites which sells millions of products online. Everybody
is trying to sell everything online nowadays which is the next
best thing about the internet. Internet sales have been growing
every year. Never did you hear when online sales went down, ever!
All you hear are department stores' sales going down but never
online. Because of this shift to sell online, competition is getting
very rough.
Let's say you wanted to sell some tools online. Here are some
of your competition: most of the time, the manufacturer of the
tools also have their own e-commerce site; other big department
stores selling on their own website; other dealer Web sites; auctions
sites like Ebay; classified ad postings online.
These big companies have a budget for their internet site and
not to mention internet marketing strategies. They have a big
budget mind you. Budget for Pay-Per-Click, Banners, etc. How can
you beat these Web sites?
When I started working on http://www.aplustele.com,
the top Web site on the search engine ranking is ofcourse, http://www.Avaya.com
which is the manufacturer of all the products that Aplustele.com
is actually selling. After I have finished with Aplustele.com,
the site even beat Avaya in most of the products that they manufacture.
Aplustele.com topped Avaya.com! Can you actually imagine that?
Among the things that you need on an e-commerce site is a good
product presentation, a reliable and secure shopping cart and
a fast internal site search. It would be a wise to invest on these
important features since it would determine if the visitor will
finish the transaction and actually buy the product on your online
store.
There are several shopping cart softwares available for e-commerce
stores and it all depends on your budget. I believe the only way
to determine how much your online store will sell daily depends
on how committed and dedicated you are in making your e-commerce
store successful.
I also specialize in osCommerce web site progamming and design.
You can check my portfolio by clicking
here.
Make an appointment now by emailing me here.
Resources:
Here is a brochure entitled "The
Enterpreneur's Guide to Doing Business Online" by Rieva
Lesonsky from Entrepreneur Magazine and from PayPal Web site.
Here is another brochure entitled "16
Proven Ways to Grow your E-Business" by Jim Carroll and
Rick Broadhead also found on the PayPal Web site.